You want to get as many new customers as fast as possible, but you aren’t sure how to start. Getting your carpet cleaning business off the ground can be challenging, but with this simple guide on how to get more carpet cleaning customers, we’ll show you just how simple building a huge customer base can be.
1. Sell Yourself with a Story
Customers like being able to put a face to the name. Instead of coming across like every other carpet cleaner on the market, differentiate yourself from the competition with a personal touch.
While making your website, social media pages, and print marketing material all about yourself would be a detriment to your business, there are a few subtle ways that you can incorporate personal touch into your brand persona. For instance, having the same friendly, approachable profile picture on each platform helps reinforce brand identity, and filling your “About Us” page on your website with real information about yourself instead of bland marketing filler is another proven tip for success.
2. Focus on Retaining Repeat Customers
While getting new customers is all well and good, the best customers are those who keep coming back again and again. Instead of orienting your marketing efforts toward nabbing one-and-done customers, devise techniques that will help you get lots of clients who will stick with you for the long haul.
Customer satisfaction is the main driver for repeat business, so your on-the-job performance will be a big factor in acquiring long-term clients. However, you can also attract customers who are interested in long-term services by making it clear in your marketing material that you value customer satisfaction more than anything else and that you’ll stop at nothing to get the job done right. Providing promotional products, business cards, and other reminders when you’re done cleaning will also reinforce repeat business.
3. Try Online Marketing
These days, it’s impossible to operate a successful business without an impressive online presence. There are tons of different ways to get started with online marketing as a carpet cleaning business, but here at DryMaster, we make things easy for you.
Our all-inclusive online marketing package provides DryMaster affiliates with everything they need to start a beautiful, seamless website that organically attract customers in droves. Instead of fumbling around with SEO tips or building a WordPress website from scratch, rely on our tried-and-true website format to take your carpet cleaning business to the next level. Here are just a few of the benefits of our simple and effective website format:
- Full social media integration
- Simple content management system
- Mobile device optimization
- Inbuilt lead generation tools
- Coupon generator that creates printable coupons
4. Use Social Media to Your Advantage
Having a website simply isn’t enough anymore. For your online marketing efforts to be successful, you’ll at least need a Facebook page, and you might as well make Twitter, Instagram, and LinkedIn profiles while you’re at it.
If you use social media wisely, it’s possible to gain new customers and become an authority in your field at the same time. By posting in relevant group pages and linking to well-sourced articles on your blog, you can gain massive social media cred, but just remember that paying to promote your posts usually isn’t the best idea in the long run.
5. Make Some Promotional Products
While having a bunch of pens, notepads, and stress relievers with your name on them might seem like an unwarranted expense, you’ll find out soon enough that promotional products can go a long way in generating word-of-mouth recommendations and promoting repeat business.
Whenever you supply a customer with a promotional product, you never know where it might end up. It’s true that 90 percent of the products you hand out will simply sit around your customer’s house or office and potentially generate repeat business, you never know when a random branded pen might end up in the hands of the client who’s set to double your monthly income or give you enough work to keep you busy forever.
6. Use the Best Equipment
Customers appreciate carpet cleaners who use high-end equipment, and if your equipment does a good job, your customers will recommend your services to their friends and colleagues. Here at DryMaster, our carpet cleaning machines are renowned for their effectiveness and durability, and using a DryMaster machine will help establish you as an expert within your local carpet cleaning market.
7. Sponsor an Event
From a little league baseball tournament to a marathon, putting your name on uniforms, scoreboards, and banners will help you get the word out and generate more customers. Plus, sponsoring events helps improve your local reputation.
8. Study Your Competitors
Does that other carpet cleaner’s success drive you crazy? Instead of giving in to envy, study what your competitors are doing to achieve success. It’s usually unexpectedly easy to copy a competitor’s successful techniques and use them to your advantage. You’ll be surprised to find a lot of motivation and inspiration from studying your competitors.
9. Become a DryMaster Affiliate
Without a doubt, becoming a DryMaster affiliate is the best way to get more customers fast. Here at DryMaster, we offer our affiliates a one-of-a-kind package that’s proven to get you customers and make getting into business unbelievably easy. As our affiliate testimonials make clear, it’s possible to make $4,000 a week or more in your carpet cleaning business when you use the DryMaster method, and all you need to get started is access to our comprehensive marketing materials and techniques package. Instead of stumbling through the process of getting new customers on your own, follow the lead of hundreds of aspiring business owners like you and use the DryMaster method to enjoy quick, long-lasting success. From our print marketing materials to our online platform to our all-inclusive affiliate support, we’ve got you covered here at DryMaster, and we’re looking forward to seeing you succeed!