To effectively market your carpet cleaning business in the digital age, you’ll need a carpet cleaning website. As a DryMaster Affiliate, we provide you with a basic website for free, but it’s up to you to personalize your site and take certain steps to drive traffic and conversions.
Why is it important to make a beautiful website for your dry carpet cleaning business? How do you develop the best carpet cleaning website? Find the answers here.
Why does carpet cleaning website design matter?
Do you want customers to be able to find your business online? Do you want to appear professional and capable to prospective and existing clients?
Then you’ll need to build a stellar website. Sticking with the absolute basics won’t be enough to help potential customers connect with your business.
11 steps to make the best carpet cleaning website
Your free website comes as part of the package when you sign on as a DryMaster Affiliate. From there, use the following 11 simple steps to transform your starter website into an impressive demonstration of carpet cleaning website design mastery.
1. Use an eye-catching hero image
A hero image is a large, centered image at the top of your homepage. This image should encapsulate what you do as a business and incorporate some sort of personal touch.
It’s important for your hero image to be:
- Representative of your business
- Fast-loading (keep file size under 1MB)
There are plenty of creative commons images out there to get you started. At some point, you may want to hire a professional graphic designer to put together a unique hero image specifically for your business.
2. Feature client testimonials
Make testimonials from your clients prominent and easy to find on your homepage. Before anything else, potential customers look for testimonials to make sure you’re someone they can trust.
Your testimonials shouldn’t be long — 1-2 sentences will suffice. Feel free to perform minor edits for grammar or readability, but don’t misconstrue or exaggerate anything your clients said.
3. Include your phone number in the header
Make it absurdly easy for potential clients to get a hold of you. Put your phone number prominently in the header of your website — no matter how far down visitors scroll, they’ll still be able to see your number.
With mobile browsing on the rise, also make sure to add a “click-to-call” button for your website’s mobile visitors. This convenient feature allows smartphone users to call you without any annoying copying, pasting, or typing.
4. Embed your appointment form on every page
Your DryMaster website comes equipped with an interactive form clients can use to book appointments with you. Make sure to embed this form on every page of your website so clients don’t have to navigate back to your homepage to book an appointment.
5. Make a page with at least 500 words of text for each service
That’s right — 500 words, due tomorrow.
Don’t let homework flashbacks get you down, though. Each line of text will contribute to getting your site visitors and converting new customers.
If your writing pen is a little bit rusty, don’t be afraid to outsource the work. There are plenty of freelance ghostwriters out there who would be happy to populate your website with high-quality content for a reasonable price.
6. Write a detailed FAQ page
FAQ pages are great for carpet cleaning websites. In addition to answering common questions on customers’ minds (“How do I clean my carpets?”, for instance), answering carpet cleaning questions is also great for search engine optimization (SEO).
Your DryMaster Affiliate website comes equipped with basic SEO measures in place. It never hurts to boost SEO even further, however, so take some time to answer questions you think real customers would type into Google.
7. Upload at least one blog post per month
In addition to looking for high-quality content that doesn’t change, Google also wants you to post new content to your website on a regular basis.
Ideally, you’d post a new blog every 1-3 days. That quantity of high-quality content doesn’t come cheap, however, and you should focus on quality over quantity at the beginning.
Write about common carpet cleaning topics. Search through competitors’ websites to get ideas for blog posts. Just remember: No direct copying! Paraphrasing in moderation is okay.
8. Build a before-and-after gallery
Potential customers love seeing carpets you’ve personally cleaned. Any website visitors who are on the edge will immediately dial your number once they see with their own eyes what a phenomenal job you’ve done for other clients.
9. Develop an “About Us” page (complete with photo)
Potential clients like to put a face to the name. To make sure you’re trustworthy and skilled, they like to see pictures of you, your vehicles, and anything else you’d like to display.
Make sure to mention:
- How long you’ve been in business
- The areas you service
- The services you provide
- Your reputation in your community
- Your dedication to quality service
If you’re not sure exactly what to say about yourself, remember that competing websites can be gold mines of ideas.
10. Make a simple contact page
This doesn’t have to be anything too crazy. Customers should, however, be able to get in touch with you in one of three ways once they navigate to your contact page:
- By phone
- By email
- By contact form
Your DryMaster Affiliate website comes equipped with a basic contact page. Add a short blurb of text including your phone number and email address. End with something friendly that will make customers want to call you.
11. Offer sales and promotions
Promotions and sales both expand and stabilize your business. While you lose a portion of your margins, you provide additional value to existing customers and make your business more appealing to first-time visitors.
Seasonal-based promotions are usually effective at grabbing attention. Consider offering your customers punch cards or other loyalty systems they can use to save money and build a connection with your business.