DryMaster Target Market
Approximately, 75%-80% of Drymaster’s business originates from residential customers, and the remainder consists of commercial clients.
The typical type of Drymaster client consists primarily of high-income, home-owning customers who are willing to pay a higher premium for a quality service and quality cleaning of their carpets. These customers are NOT
professional area rug cleaningresponsive to the “too good to be true”, ridiculous “bait & switch” low prices ads. Our customers are not looking for freebies or bargains! They want a professional and ethical cleaner that gives a superior cleaning and does the job right the first time around.
Our customers tend to be highly educated, with full-time jobs, who are married with children. They’re also upper-middle class, meaning higher-value job tickets, higher degree of loyalty and a higher likelihood ofrecommendation and referral. They generally own their single-family homes and have a budget for home maintenance and repair services.
Our customers, especially those with children, are careful about whom they allow in their homes. Of course this is very understandable and relatble. Some in-home service technicians are trustworthy, courteous and friendly. Some, simply put, aren not. DryMaster Services carries a real benefit: Our brand is well-known and highly-rated. Customers often choose us over the competition because they find public validation that customers can trust us.
Customers who have pets use us on an ongoing basis because our pet odor and urine removal process attacks the problem at the source, rather than just covering up the issue. We often acquire new customers when they’ve spent money with other cleaners on carpet cleaning, upholstery cleaning and pet odor only to have the smell and stains come back shortly thereafter. Not with us. We are there to give superior cleaning and do the job right at the first time.
In fact, here at our headquarter offices, we often receive phone calls, letters, emails and cards from customers throughout the country praising and admiring the services and work our affiliates have provided them.
We are rapidly growing year after year, and over time our share in the market will increase substantially as customers experience our unique and highly competitive cleaning services.
Voice of the DryMaster Customer...
Hi there, I had one of your reps from Clean Dry carpet care company clean my carpet in my home in Chatsworth, CA. I never had my carpet this clean ever before. I’m so glad I found him and I will use him again.”
Hi, my grandma wanted me to send you this email. She loves this cleaning by Rod from Clean N Dry. He cleaned it excellent and a lot better than any other company I used in the past. Other companies left my carpet so wet that they had to come back and redo them. It is amazing how your machine works. This machine not only got my floors clean but it left them virtually dry too. Thank you so much and happy holidays!
Dear John, Your service saved my life. My landlords would not have let me keep my pet knowing what a mess they made one morning leaving urine stain on a white rug in my bedroom. Thanks to your work and attention to detail they will never know how bad it was! I recommend your professional and superior service to anyone who has pets and stains. Sincerely, Diane Navarro
Thanks so much All Green Carpet care and DryMaster We will be referring many people to use your services.
To whom It may concern I had my carpet cleaned the other day by Rosalie carpet care. She did an amazing job on my carpet and furniture. I can’t believe the carpet was that dirty. The difference in color from the cleaned to the dirty side was like night and day. It was unbelievable! There was actually a distinct line visible. I let her cleaned also my staircase and the hallway to my bedrooms. Keep up the good work!
DryMaster Just wanted to let you know what a great job Keith Springer did on our carpets. It looks like new! We got his contact information from Andrew Stripe. He recommended Keith and your system.
Gerry and Mary Clark
Hello DryMaster Systems, I had one of your affiliate clean my carpets this week Monday May 12. I am so impressed with the young man who did my carpets, his name was Robert from Better-cleaning Company. I have never had such outstanding professional service from a carpet cleaner (and he tells me he is only 20!) My carpets look great and everything his company promised me, was delivered! Having carpets cleaned is usually such a hassle, whoever I used last year (and of course they are forgotten never to be contacted again), showed up HOURS late-made no apology for it, and tried to rudely up-sell me everything! And after I told them I rent! They had trouble finding my address but never called for directions so I just wanted to thank you so much for such a great experience. I will definitely call this company again.