DryMaster Target Market
Approximately, 75%-80% of Drymaster’s business originates from residential customers, and the remainder consists of commercial clients.
The typical type of Drymaster client consists primarily of high-income, home-owning customers who are willing to pay a higher premium for a quality service and quality cleaning of their carpets. These customers are NOT
professional area rug cleaningresponsive to the “too good to be true”, ridiculous “bait & switch” low prices ads. Our customers are not looking for freebies or bargains! They want a professional and ethical cleaner that gives a superior cleaning and does the job right the first time around.
Our customers tend to be highly educated, with full-time jobs, who are married with children. They’re also upper-middle class, meaning higher-value job tickets, higher degree of loyalty and a higher likelihood ofrecommendation and referral. They generally own their single-family homes and have a budget for home maintenance and repair services.
Our customers, especially those with children, are careful about whom they allow in their homes. Of course this is very understandable and relatble. Some in-home service technicians are trustworthy, courteous and friendly. Some, simply put, aren not. DryMaster Services carries a real benefit: Our brand is well-known and highly-rated. Customers often choose us over the competition because they find public validation that customers can trust us.
Customers who have pets use us on an ongoing basis because our pet odor and urine removal process attacks the problem at the source, rather than just covering up the issue. We often acquire new customers when they’ve spent money with other cleaners on carpet cleaning, upholstery cleaning and pet odor only to have the smell and stains come back shortly thereafter. Not with us. We are there to give superior cleaning and do the job right at the first time.
In fact, here at our headquarter offices, we often receive phone calls, letters, emails and cards from customers throughout the country praising and admiring the services and work our affiliates have provided them.
We are rapidly growing year after year, and over time our share in the market will increase substantially as customers experience our unique and highly competitive cleaning services.