There’s no question that the carpet cleaning industry is a gold mine. Many home and business owners who care about cleanliness have no problem with the fact that they have to call a professional at least once or twice a year to deep clean their carpets. The frequency of service even goes higher for homes and commercial spaces with heavy foot traffic, pets, and children.
With such high demand, the industry reached five billion dollars in revenue in 2018 alone. The forecast for the market growth for the next three to four years is looking juicy as well. Best of all, huge corporations don’t have major shares of the market — this industry is dominated by small business owners.
So, if you’re starting a carpet cleaning company, you’re in for huge potential earnings. But of course, like any other business, you need to have a continuous, stable stream of customers to enjoy high revenues.
Fortunately, it’s now easier than ever to tap into your market, thanks to the internet. Around 80 percent of mobile consumers search online before buying a product or booking a service, according to a recent study. That’s a statistic you shouldn’t ignore. Start promoting your carpet cleaning business on the internet, and you’ll likely have a greater chance of attracting new customers than your competitors aren’t online.
Here are some online marketing strategies you can put in place to see fast results:
#1 – Build A Stunning Website
Before you place ads on Google or promote on Facebook, make sure you have a professional website for your company. Your website is the online storefront of your business. A slick website gives you a chance to make a positive, lasting impression on your target clients. Make sure it looks stunning, loads quickly, and offers vital information.
When you become a DryMaster™ affiliate, you can gain access to our comprehensive marketing materials, including a ready-to-go, complete carpet cleaning website. This website will get your branding and marketing off to a great start; you can even customize it to boost your other advertising efforts.
#2 – Run a Google Ads Campaign
One of the most cost-effective ways to promote your business online is through Google Ads. You only have to pay Google whenever someone clicks on your ad and gets directed to your website. Another advantage of Google Ads is that you can track the performance of your ad in real time. Meaning, you can quickly adjust your budget, revise your ad copy, or change your bidding strategy to attract more leads.
Setting up and running your Google Ads campaign for the first time may be overwhelming. But we’re here to offer tips and show you the ropes, so you can maximize the marketing prowess of Google Ads.
#3 – Start an SEO Campaign
Search engine optimization or SEO is a set of strategies that aim to make your website visible and prominent in search engines like Google. As mentioned, around 80 percent of smartphone users search online before buying a product or hiring a service. So, your website should appear on the first page or two of relevant search results.
A great SEO campaign focuses on ensuring your website matches the search intent of your target customers. If you’re offering carpet cleaning services in California, for instance, your target customer would probably type in phrases like “residential carpet cleaning company in California” or “professional carpet cleaning in Los Angeles” on the Google search bar, so you should optimize your website with content that contains those keywords or topics. If you do, Google would likely think your website could answer the query of the user, so it would place your site on the search engine results pages (SERPs).
SEO, however, takes time. Running a campaign for a month or two might not be enough to put your website on the high rankings of SERPs. But if done patiently and built right, an SEO campaign can solidify your brand presence online, making your website show up on SERPs for relevant searches for years.
#4 – Set Up a Google My Business Page
Setting up your Google My Business (GMB) page is free, so you should take advantage of it. A GMB page helps your website shows up on Google Maps, Google Search, and other parts of the Google Network every time someone searches for your brand name or a keyword relevant to your company.
A GMB page also helps boost your SEO campaign, specifically your local SEO efforts. Local SEO is when you optimize your website for keywords or topics that appeal to the audience nearest to you. If you’re targeting that niche market in your town or county, it is a must to set up your GMB and other business listings online.
#5 – Engage Your Audience on Social Media
Unlike other online strategies, marketing your services on social media gives you a chance to interact with your customers. You can reply to their comments and even send them personal messages. Make sure to use this opportunity to build solid relationships with your target and existing customers.
Facebook, Twitter, Instagram, and other social media platforms, however, tend to be busy. Apart from the users, there are other businesses that crowd your target clients’ newsfeed with their posts and ads. The challenge is to stand out and if possible, be viral. To achieve that, you have to engage your audience with high-quality, impressive content. Know what’s trending and what resonates with your audience, and incorporate those with every photo, announcement, or ads you post on your social media page.
Digital marketing strategies should form a major core of your efforts to grow your business. Consider investing some time in familiarizing yourself with the above concepts so that you can use them to your advantage.
Better yet, become a DryMaster™ affiliate. We will share our online and print marketing materials and techniques with you, helping you hit the ground running. We’ll keep the ball rolling with our marketing support, helping you through any confusing moments or technical stumbling points. Our affiliates have been successfully dominating their area, booking more customers and earning higher profits day by day. We want the same for you! Give us a call today to learn more about our affiliate program and find out how you can become a DryMaster™ affiliate!