It seems like a new way to promote your business pops up every day. Social media, pay-per-click ads, and SEO are all great ways to drive web traffic and boost business leads. But, choosing the right marketing strategy can be challenging, and if you can’t decide which option is best, your business suffers.
One of the best assets a carpet cleaning company can have is a well-designed business website. It’s one of the first things a potential customer looks at after they have found your service. However, creating a business website takes a lot of time and can be expensive.
What if there was a free option to promote your services? Something that could reach millions of potential customers and doesn’t require any skills more difficult than using a camera? Social media offers your carpet cleaning business the perfect way to promote your services online, for free.
Why should my carpet cleaning company use social media?
You need your marketing to reach your customers. If you aren’t promoting your carpet cleaning business on social media, you are missing the place where they spend most of their time.
Over 50% of the world uses social media daily. On average, users spend over 2 hours browsing social media every day.
If you’ve been wondering why should my carpet cleaning company use social media? The answer is obvious. Social media is where your customers are, and if you want to reach them, you need to create appealing social media accounts to engage with your target demographic.
What are the most effective social media platforms for carpet cleaning companies?
It takes time and effort to run a successful social media campaign. When you are just getting started, you want to target the best type of social media for carpet cleaning companies to get results fast. Which platform works best for you depends on your target demographics and the type of content you create. Let’s break down the most effective social media platforms for a carpet cleaning business.
- Instagram – a primarily visual social media platform, Instagram works well for carpet cleaning businesses to showcase the benefits of their service dramatically. With more than one billion active users and a high engagement rate compared to other platforms, Instagram is a great platform to start promoting your carpet cleaning business.
- Facebook – while the platform has changed throughout the years, Facebook offers businesses a place to interact with customers and post a variety of content types, from blogs to before and after photos. Once you’re confident with your social media strategy, the Facebook Ad platform offers an excellent way to create targeted ads that yield results.
- TikTok – this newer social media platform is becoming a place for businesses of all sizes to grow their audience. You’ll need to be comfortable with the video format to use TikTok, but your hard work can pay off with the chance to go viral.
- Twitter – the fastest moving of the social media platforms, Twitter lets you express your personality while providing customer service in short 280 character posts. It’s easy to jump on to a trending topic on Twitter and get your carpet cleaning business noticed.
How to use social media to promote a carpet cleaning business
You can achieve excellent results promoting your carpet cleaning business through social media. But it’s not as easy as creating an account and posting a few times a week.
You need to dedicate time and effort to consistently create new content to post on social media. Depending on the platform you choose, you may only need to post once a day. For most platforms, you can see better results posting multiple times per day to cater to various audiences and outsmart social media feed logarithms.
Once you know the tips and tricks for how to best use social media to promote your carpet cleaning business, posting multiple times a day is easy. You’ll be able to create a framework and implement tools to streamline your posts. Your social media strategy can save you time and energy just as the perfect carpet cleaning software streamlines your business. Here are the steps you should follow to promote your carpet cleaning business through social media.
1. Choose your platform
You need to dedicate yourself to one platform to start. If you try to figure out two or three or four different social media platforms at once, you’ll get overwhelmed, frustrated, and give up before you have a chance to see results. Choose your social media platform based on your target audiences, as well as what type of content you are comfortable creating.
Instagram has a broad audience, so it’s perfect for almost any type of carpet cleaning business. Your posts will consist of photos and videos, so you should be comfortable with basic filming and editing. Each post needs a short and engaging caption.
Facebook has an older audience and a strong business presence. This is an excellent platform if you do commercial carpet cleaning or residential carpet cleaning. You have a lot of variety when it comes to content posted on Facebook. Video posts tend to have more engagement, but you can create blog or article content to connect with your potential customers.
TikTok is growing its user base rapidly. The platform was primarily teenagers but now has a large adult following as well. If you want to show your personality and love creating short, engaging videos, then this is the social media platform for you.
Twitter is great for business owners with a sharp sense of humor that fits into 280 characters or less. If you have a strong website with long-form content that you want to promote to a wider audience, Twitter could be the perfect platform for you.
2. Create your content calendar
A content calendar keeps you organized and moves you along the path to success with social media marketing. It’s easy to create one on your own, or you can find templates on the internet. The goal of the content calendar is to set your schedule for when you are posting on social media and plan which topics to cover. This ensures you are posting enough to get results and prevents you from missing a day simply because you did not know what to post.
Don’t overthink your content calendar. Keep it simple and easy to stick to. Add in elements of fun to keep you and your team engaged with creating content for social media. Content ideas perfect for carpet cleaning businesses would be running giveaways, showing before and after photos, highlighting cleaning tips, and discussing the benefits of your service.
3. Engage with other accounts
You’ll likely have a small following when you first start promoting your carpet cleaning business on social media. That’s ok. You’ll have more time to pay attention to your followers, engage with them, and develop lasting relationships. Your followers are your customers. Use the opportunity to connect with them on social media to learn how to improve your business.
You also want to reach out to other accounts on the social media platform and engage with their content. Engaging with other accounts related to your business, such as removalists or real estate agents, can expose your business to more potential customers. It shows you what type of content is generating the most engagement. It lets you keep an eye on your competitors and steal any tactics that would work for you.
Best type of social media for carpet cleaning companies
Growing on social media can take time, but it’s well worth the effort. No matter what platform you choose, success is possible. Give yourself all the tools for success by becoming a DryMaster affiliate. You’ll get online and print marketing materials as well as we will teach you other online & offline marketing options that will get you jobs lined up in no time so you can hit the ground running. Our expert team can help you through any technical stumbles or challenges. Join our amazing group of affiliates who are dominating their region and earning more profits daily by giving us a call today at 1-855-848-3076.